How do professional sports teams crack the code on better engagement with Generation Z? As Generation Z enters their 20s, they have unique preferences for engaging with sports. Professional teams and leagues on the leading edge are figuring out how to innovatively connect with this critical group of fans. This short YouTube video walks you through insights I gathered in my research on three key areas where professional sports properties can actively connect with and engage the Gen Z fanbase.
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Afternoon Analytics 
Very informative! Really enjoyed! Looking forward to your next post.
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